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IAM and CIAM are distinctly different. Identity and access management (IAM) built for the workforce is simply not designed to meet the needs of customers. When companies try to bend IAM to achieve customer identity and access management (CIAM) objectives, they eventually realize it doesn’t work like they need it to.

Comprehensive Customer Identity & Access Management (CIAM)

Companies now have a chance to get it right with a CIAM solution designed from the ground up for customers. Businesses that leverage a cloud-native CIAM service benefit from continuous innovation designed to reduce friction and fraud. Now more than ever, competitive differentiation leans heavily on UX and security, making purpose-built CIAM a strategic imperative.

Using IAM for customer use cases may seem logical. After all, the core building blocks of IAM and CIAM appear to be the same: authentication, authorization, real-time account protection and user management. But the requirements for IAM and CIAM are either misaligned or incompatible. 

Customer expectations dictate additional functionality like social logins, multi-device support, omnichannel experiences, ease of use and a consistent brand UX.

Core functionality should also provide customer self-service registration, privacy and consent management and personalized experiences.  

To protect against account takeover (ATO) fraud and synthetic account creation, analysts also recommend identity verification, true passwordless authentication plus continuous adaptive trust (CAT) to assess and mitigate risk at all times. Very few CIAM solutions deliver it all, and IAM offers only a small fraction of these customer requirements.

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Why Choose Customer Identity & Access Management (CIAM)

Our Customer Identity & Access Management (CIAM) Process

Only CIAM meets customer needs Trying to bend workforce IAM solutions to meet customer demands simply doesn’t work. IAM’s baked-in limitations make it impossible to differentiate and keep pace with competitors who gain the advantages of modern CIAM solutions. Companies that leverage cloud-native CIAM services benefit from continuous innovation designed to optimize CX, fortify security and cater to evolving customer needs. 

Purpose-built CIAM makes it easier to manage identities, authenticate customers, respond to risk, elevate trust and remove friction on the fly. Customers expect extra functionality that employees don’t. They demand smooth omnichannel experiences, self-service, privacy management, a consistent, easy UX and the freedom to use any device. 

Cloud-native CIAM delivers it all at scale. CIAM offerings built with developer-friendly APIs and SDKs speed time-to-market and make it easier to adapt. Most importantly, a CIAM platform that is able to completely eliminate passwords significantly increases your security posture and streamlines the user journey. Passwordless MFA supported by modern CIAM services gives customers the option to register, log in and recover their accounts without ever using passwords.

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Understanding Your Security Needs and Goals

We start by thoroughly assessing your current security landscape, including infrastructure, systems, and processes. We work to understand your business objectives and industry-specific compliance requirements to ensure our solutions align with your operational goals.

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Uncovering Gaps and Vulnerabilities

Once we have a clear picture of your environment, we conduct a detailed analysis to identify gaps and vulnerabilities. This step involves evaluating potential risks in your systems, processes, and policies to uncover areas that could expose your organization to cyber threats.

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Crafting a Tailored Security Strategy

Based on our findings, we develop a comprehensive strategic security framework tailored to your unique needs. This plan includes actionable recommendations, technology roadmaps, and priority areas to address potential weaknesses while supporting long-term resilience.

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Implementing Solutions for Stronger Protection

During the execution phase, we provide end-to-end support for the implementation of security measures. This includes deploying necessary technologies, configuring systems, and delivering training to empower your team with the skills and knowledge to maintain a strong security posture.

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Ensuring Continuous Security Improvement

Cybersecurity is a continuous journey. Our experts work with you to monitor your security environment, refine strategies, and adapt to emerging threats. We help you implement ongoing improvements to ensure your defenses remain robust and effective.

Take the First Step Toward Enhanced Cybersecurity

Protect your business, safeguard your data, and build resilience against evolving threats with FalconRock’s expert cybersecurity solutions.

Cybersecurity Consulting in Action

Our CIAM security consulting services” refers to professional advice and expertise provided by security specialists focused on “Customer Identity and Access Management” (CIAM), which involves managing customer identities and access controls across various applications and platforms, ensuring secure authentication and data protection while optimizing user experience.

We provide expertise on the key identity trends and technologies that drive executives to adopt modern CIAM platforms at an accelerated pace, including:

  • User Journey Orchestration: streamlining customer journeys
  • Externalized Authorization: simplifying and securing access control
  • Self-Sovereign Identity: facilitating the shift towards a new identity model
  • Technologies: to balance user experience and security 
 

McKesson Healthcare, for 2024, reported revenues of $309 billion and employed approximately 51,000 people. McKesson partnered with IBM to develop the McKesson Performance Advisor (MPA), a clinical-based, business predictive analytics/intelligence software solution.

Harvard Pilgrim Health Care (HPHC), as of 2023 reported annual revenues of approximately $2.23 billion, aimed to enhance the CASR II Datawarehouse with a Strategic End-to End Assessment. This project established the strategy and comprehensive requirements the CIO needed to define, develop, and operationalize all business and technical procedures to ensure end-to-end reliability and recoverability of data exchange and integration.

Biogen, a leading biotechnology company, As of 2023, Biogen reported annual revenues of approximately $9.836 billion with about 7500 employees, aimed to enhance its Commercial IT data warehouses to improve data management, reporting capabilities, and overall operational efficiency to support the Asia-Pacific (APAC) region and the US business unit.